A global lifestyle brand that can perform on the course and look great, as soon as you walk off the course, needs to communicate to both avid and casual golfers in order to be successful.
A series of polos were created to pay homage to each golfer, who had won a specific major. I created the custom hang tags and a patch design for the sleeve of the shirt.
To help showcase the Fall/Winter product collection for the new catalog we were designing, I art directed a series of lay-downs that allowed golfers to see how the entire collection worked together.
