Launching a brand even your own requires the same critical analysis to understand who you are and what the spirit of the brand is to be. It’s a deeper process of self-assessment. It gives way to the kind of innovative creative that has real staying power without the constraints of ill-fitting, soon-to-be-dated design trends. In the end, we carved out a classic brand identity that spoke of our appreciation for subtle elegance and our devotion to smart design.
Every designer has a few standards up his or her sleeve and with the right design elements, these standards shine. This typeface spoke of a gentle simplicity with the history to ground the vernacular of our work.
The primary design colors for the brand are strategically set in black and white, though black on black is also used to reinforce how as an agency, we stand behind our clients, whom are the focus. The selective use of the blue-yellow gradient, however, is our quiet, yet vivid marker of who we are throughout it all.
Every designer has a few standards up his or her sleeve and with the right design elements, these standards shine. This typeface spoke of a gentle simplicity with the history to ground the vernacular of our work.