DuChâteau is category-defining brand. In an industry where all that matters is volume and cost, we saw the opportunity to build a brand based on the lifestyle the products promise, not one that creates luxurious architectural products, but also defines the very lifestyle they are defined by. Being Unlike any other.
A strong positioning was developed. A vision was forged. Taking a stand. Being bold. Luxurious. Sexy. Every message, every image, every product has to be crafted to perfection and coherent, but never loosing the focus on the nature and inspiration of the product, allowing self expression, while maintaining the bold language created for DuChâteau. A true branded house.
Delivering a message that only talks about luxury is not enough. Every single detail counts, telling a complete story. The products are a sensory experience that needs to be expressed in non-physical channels. A bold, emotional experience that touches all aspects of the company, from corporate communications, trade shows, digital, social, visual, motion. Everything is crafted, everything has meaning.
