GroGuru is a new tech start-up, who created a device to help agriculturalists measure soil moisture and other elements found in the ground, so that growers could maximize their water inefficiencies. Tasked with taking a small business that was headquartered in one mans garage, to a brand that looked and acted like the big boys, I created a fresh looking identity and an attractive new mobile app.
Simple to use and easy to look at, the app allows users to easily navigate, understand and respond to complex data detailed throughout the application.
Specifically created for the GroGuru mobile app, these linear icons were designed to be recognizable and easily understood.
A 3-step process was created in order for users to set up and personalize their new GroGuru accounts.
In the app users can change profile information, set alerts, view more products, contact customer support and share data.
For a detailed representation of a growers, soil or crops, graphical charts and data screens were created that provided users with up to the minute data.
