Custom safari travel company Piper & Heath were falling behind industry standards for digital platforms. Lesser-established competitors, who were quick to adopt a more current platform were gaining market share, regardless of expertise. Piper & Heath sought after some help to rejuvenate their website, balancing the extraordinary depth of information that comes with travel to such cultural rich, exotic locale, while still making every page a palatable, yet engaging digital journey. Upon launch, this highly experienced travel company had a fully responsive, fully optimized digital experience for mobile and tablet. Easy navigation, combined with dynamic, engaging visuals and smart copy reinforced their accessible, hands-on approach in a digital realm that customers have come to trust for years.
